La Parisienne Longchamp - the epitome of effortless chic

Where would the Parisienne be without the carefree elegance that is her signature? Simple, natural, stylish – these are the three words that define her best. Her moods may vary, and her outfits too, but never her refusal of anything too much. Longchamp spotlights her effortless, everyday style with an array of iconic and on-trend pieces.

Modern glamour is the watchword of the Longchamp Parisienne. To start the day, she slips into a denim-style ensemble of blazer and pants, which she pairs with heeled sandals and – her essential accessory – the iconic Roseau bag in a pale shade that illuminates her look. To take a break at a pavement café, she wears a black baseball cap and a crepe jumpsuit which highlights her figure. She complements this outfit with a Le Foulonné bag, which she slings across her body, keeping her hands free. In the evening, she accepts an invitation to a vernissage, and pulls from her closet an eye-catching trench coat in velvet lambskin embellished with iridescent polka dots, which she wears open over a knit top and black pants.

At weekends, she loves to explore the city on foot or on a bike. She adopts a chic, sporty attitude in shorts and a polo shirt, teaming them with a Le Foulonné backpack – the ideal practical, timeless piece that goes with everything in her wardrobe. When she wants to dial up the glamour, she chooses a graphic yellow dress in ribbed cotton knit, which she accessorizes with a tonal Le Pliage Xtra bag.

Her closet is filled with casual-chic pieces: a safari jacket in natural-colored suede, a floaty blouse, a reversible trench coat, a striped knit, carrot pants, and a pair of short shorts. Her go-to accessories are a tiny Le Pliage Xtra vanity case, a canvas and leather Box-Trot bag, and a mini Le Foulonné handbag in bright candy-pink. To complete her everyday look, she chooses leather clogs, sneakers, or flat sandals with canvas straps.

For the Longchamp Parisienne, style is as natural and effortless as breathing. Timeless staples are combined with trend-led pieces to create that audacious, upbeat attitude – that certain je ne sais quoi – for which she is admired the world over.