Longchamp X Robert Indiana - global launch event

The Iconic LOVE Meets A Universally Beloved Bag.

What

Longchamp celebrated the launch of its highly anticipated Longchamp x Rober t Indiana Collection at a spectacular event held at its Fifth Avenue Flagship on Thursday, October 26, which brought together the dazzling worlds of fashion and ar t. In addition to special guest appearances by Rachel Brosnahan, Elle Fanning, and Lucy Hale, and a performance by Mia Moretti, attendees had the chance to engage with the new collection through interactive elements such as the opportunity to write love letters on themed postcards and an elevated photo moment, all while enjoying specialty cocktails, small bites, and specially curated gift bags featuring an exclusive silk headband from the collection.

The collection pays homage to Rober t Indiana’s iconic works rooted in the diverse nature of love and all of its varying emotions and showcases his evocative LOVE artwork in a range of mesmerizing color ways across various product offerings. The full capsule will be available in Longchamp points of sale and online at Longchamp.com on October 31.

Partnership done in collaboration with Artestar, a global licensing agency and creative representing high-profile consultancy representing high-profile artists, photographers, designers and creatives.

Who

Jean Cassegrain, Longchamp CEO, Sophie Delafontaine Longchamp Creative Director, and Paul Lorraine, Longchamp CEO and President of North America welcomed actresses Elle Fanning, Rachel Brosnahan, Lucy Hale, Alisha Boe, Megan Suri, models Coco Rocha, Olivia Ponton, Lexi Wood, influencers Eva Marisol Gutowski, Young Emperors, Larsen Thompson, Emma Leger, and American artist Ryan McGinness.

When

Thursday, October 26, 2023 | 6:00 – 9:00 pm ET